Haniel Seminar
Kindly supported by 
Professor Dr. Lutz Hildebrandt, director of the Institute
for Marketing
and Professor
Dr. Christian Schade, director of the Institute for
Entrepreneurial Studies and Innovation Management, both offer regularly
a joint seminar to the subject of "Marketing and Innovation Management"
which aims to highlight the important links between Marketing Theory
and Innovation Management. For this purpose, renowned scientists from
both fields of research, as well as representatives of different
companies, are invited to give presentations, thus enabling students to
get deeper insight into current issues in the economy and in
research.