Humboldt-Universität zu Berlin - School of Business and Economics

Bachelor Program

Course offerings for bachelor students

 

Course

Credits

Classifica-tion

 Semester 

Prerequisites

Mandatory Courses

Marketing und E-Business

6

Lecture + exercise

WS 22/23,
WS 23/24

None

Mandatory Elective Courses

Marktforschung und Marketingent-scheidungen

6

Lecture + exercise

SoSe 23,
SoSe 24

None

Konsumentenver-halten 6 Lecture + exercise

WS 22/23,

WS 24/25

None

Seminar zum Marketing-management

 

 

6

Seminar

WS 23/24, 
SoSe 24,
WS 24/25,
WS 25/26

Successful parti-cipation in the lecture "Markt-forschung und Marketingent-scheidungen" and/or "Konsumenten-
verhalten".

 

 

Studienabschluss-seminar Marketing/Konsu-mentenverhalten

 

Seminar

Starting SoSe 23
every semester,
but not in WS 23/24

Seminar zum Marketing-management

  Einführung in das wissenschaftliche Arbeiten/Introduc-tion to scientific work (BA/MA), (deutsch/englisch)

 

 

Self-study

Every semester

 

Offered to students who are writing a seminar paper or thesis at the Institute of Marketing in the respective semester.

- Courses in the bachelor program are taught in German. -

(Please click on the course title for further information.)

 

Requirements for writing a bachelor thesis at the Institute of Marketing:

  • successful participation in the lecture Marktforschung und Marketingentscheidungen and/or Konsumentenverhalten and in the seminar.

 

- subject to modifications -

 

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