Humboldt-Universität zu Berlin - Wirtschaftswissenschaftliche Fakultät

Anne Eckert - Publikationen

Konferenzbeiträge


Eckert, Anne and Hildebrandt, Lutz (2009), “Critical Incidents and the Effect of Corporate Social Responsibility on Reputation”, 9th International Conference of Relationship Marketing, Freie Universität Berlin, Berlin/Germany, September 30 - October 02.

Eckert, Anne and Hildebrandt, Lutz (2009), “Managing Corporate Brand Reputation in Times of Crises”, in: Ensuring Business Continuity through Impactful Reputation Management, Proceedings of the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Erasmus University, Amsterdam/Netherlands, May 28-30.

Eckert, Anne, Schneider, Anna-Maria and Hildebrandt, Lutz (2009), “Critical Incidents and the Effect of Corporate Social Responsibility on Reputation – The Case of the German Automotive Industry”, in: Marketing and the Core Disciplines: rediscovering references, Proceedings of the 38th EMAC Conference, Audencia Nantes School of Management, Nantes/France, May 26-29.

Eckert, Anne, Schneider, Anna-Maria and Hildebrandt, Lutz (2008), “Critical Incidents and the Effect of Corporate Social Responsibility on Reputation - The Case of the German Automotive Industry“, in: Corporate Responsibility and Governance, Proceedings of the 3rd International Conference on Corporate Social Responsibility, Humboldt-Universität zu Berlin, Berlin/Germany, October 08-10.