Humboldt-Universität zu Berlin - Wirtschaftswissenschaftliche Fakultät

Dr. Nicole Wiebach

Veröffentlichungen

 

Diels, Jana L., Wiebach, Nicole and Hildebrandt, Lutz (2013), "The impact of promotions on consumer choice and preferences in out-of-stock situations", Journal of Retailing and Consumer Services, forthcoming.

 

Wiebach, Nicole (2012), "Four essays on the context-dependence of consumer preferences in situations of reduced choice", Dissertation, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät , publiziert am 01.10.2012,urn:nbn:de:kobv:11-100204641

 

Wiebach, Nicole and Hildebrandt, Lutz (2012), "Explaining customers switching patterns to brand delisting", Journal of Retailing and Consumer Services, Vol. 19 (1), 1-10.
 

Working Paper


Diels, Jana Luisa and Wiebach, Nicole (2011), “Customer Reactions in Out-of-Stock Situations – Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?", SFB 649 Discussion Paper 2011-021, Humboldt-Universität zu Berlin.
http://sfb649.wiwi.hu-berlin.de/papers/pdf/SFB649DP2011-021.pdf

 

Diels, Jana Luisa and Wiebach, Nicole (2011), "The impact of context and promotion on consumer responses and preferences in out-of-stock situations", SFB Discussion Paper 2011-050, Humboldt-Universität zu Berlin.
[Download]
 

Wiebach, Nicole and Hildebrandt, Lutz (2010), “Context Effects as Customer Reaction on Delisting of Brands", SFB 649 Discussion Paper 2010-056, Humboldt-Universität zu Berlin.
http://sfb649.wiwi.hu-berlin.de/papers/pdf/SFB649DP2010-056.pdf

Konferenzbeiträge

 

Wiebach, Nicole and Hildebrandt, Lutz (2013), "Uncovering the Drivers of the Negative Attraction Effect", 42nd EMAC Conference, Istanbul/Turkey, 4-7 June.

 

Diels Jana, Hildebrandt Lutz and Wiebach, Nicole (2011), "Understanding Customers` Substitution Patterns when Branded Items Become Unavailable", 2011 INFORMS Marketing Science Conference, Houston, Texas, 9-11 June.

 

Wiebach, Nicole and Hildebrandt, Lutz (2010), “Context Effects as Customer Reaction on Delisting", in: The 6 Senses - The Essentials of Marketing, Proceedings of the 39th EMAC Conference, Copenhagen Business School, Copenhagen/Denmark, 1-4 June.

 

Wiebach, Nicole (2008), “Product Elimination and Customer Transfer”, in: Proceedings of the Doctoral Colloquium at the 37th EMAC Conference, University of Brighton, Brighton/UK, 25-30 May.