Humboldt-Universität zu Berlin - Wirtschaftswissenschaftliche Fakultät

Sven Tischer - Publikationen

Tischer, Sven (2012): Measuring the impact of critical incidents on brand personality – Discussion Paper 2012-064, SFB649

 

Tischer, Sven; Hildebrandt, Lutz (2012): Brand equity - how is it affected by critical incidents and what moderates the effect – Discussion Paper 2012-062, SFB649

 

Tischer, Sven; Hildebrandt, Lutz (2011): Linking corporate reputation and shareholder value using the publication of reputation rankings – Discussion Paper 2011-065, SFB649