Humboldt-Universität zu Berlin - School of Business and Economics

Institute of Marketing

Welcome to the website of the Institute of Marketing of the Humboldt University.


This platform provides you with

  • News from the institute of marketing,
  • Information on courses for Bachelor and Master students,
  • Current course offerings and general course requirements. 
  • Researchers and business executives will find the Institute’s ongoing research initiatives of special interest.


Have fun browsing these pages! Sincerely yours,

Prof. Dr. Daniel Klapper and Prof. Dr. Lutz Hildebrandt


  • Wirtschaftswissenschaftliche Fakultät
    Spandauer Straße 1
    D-10178 Berlin

    Room 132-137


  • Office hours

Monday - Thursday 

9:00 to 12:00


  • Telephone
+49 30 2093 - 99480
  +49 30 2093 - 99481
  • E-Mail

Prof. Guhl plans to be on sabbatical in the winter term 2023/24. During the sabbatical, he will not be offering any lectures or seminars. This applies particularly to the lecture Konsumentenverhalten (will be offered again in winter semester 2023/24) and to the Seminar zum Marketingmanagement (BA) (will be offered once in summer semester 2024, then consistently in winter semester). Also master and bachelor theses will not be supervised.

In winter term 2023/24 the seminar "Präferenzmessung im Marketing (70 686)" will be offered by Prof. Klapper as a substitute for the Seminar zum Marketingmanagement (BA).

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Contact | German Version