Humboldt-Universität zu Berlin - School of Business and Economics

Institute of Marketing

Welcome to the website of the Institute of Marketing of the Humboldt University.


This platform provides you with

  • News from the institute of marketing,
  • Information on courses for Bachelor and Master students,
  • Current course offerings and general course requirements. 
  • Researchers and business executives will find the Institute’s ongoing research initiatives of special interest.


Have fun browsing these pages! Sincerely yours,

Prof. Dr. Daniel Klapper and Prof. Dr. Lutz Hildebrandt


  • Wirtschaftswissenschaftliche Fakultät
    Spandauer Straße 1
    D-10178 Berlin

    Room 132-137


  • Office hours

Monday - Thursday 

9:00 to 12:00


  • Telephone
+49 30 2093 - 99480
  +49 30 2093 - 99481
  • E-Mail

The INFORMS Society for Marketing Science recognizes Michaela Draganska, Daniel Klapper, and Sofia B. Villas-Boas as FINALISTS of the 2020 Long Term Impact Award for the article

“A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel”. (Finalists 2020 Long Term Impact Award)


We are the winners of the EHI and GS1 Science Prize 2020
Dr. Sebastian Gabel has won the prestigious 2020 Science Prize of the EHI and GS1 with his dissertation "One-to-One Marketing in Grocery Retailing". For more information click here. 


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Contact | German Version