Bachelor Program
Course offerings for bachelor students
|
Course |
Credits |
Classification |
Semester |
Prerequisites |
Mandatory Courses |
6 |
Lecture + exercise |
WS 21/22, |
None |
|
Mandatory Elective Courses |
6 |
Lecture + exercise |
SoSe 21, SoSe 22, |
None |
|
Konsumentenver-halten | 6 | Lecture + exercise |
WS 21/22 WS 22/23 |
None | |
Seminar zum Marketing-management
|
6 |
Seminar |
WS 21/22, |
Successful partici-
|
- Courses in the bachelor program are taught in German. -
(Please click on the course title for further information.)
Requirements for writing a bachelor thesis at the Institute of Marketing:
- successful participation in the lecture Marktforschung und Marketingentscheidungen and/or Konsumentenverhalten and in the seminar.
- subject to modifications -