Humboldt-Universität zu Berlin - School of Business and Economics

Bachelor Program

Course offerings for bachelor students

 

Course

Credits

Classification

 Semester 

Prerequisites

Mandatory Courses

Marketing und E-Business

6

Lecture + exercise

WS 21/22,
WS 22/23,
WS 23/24

None
Mandatory Elective Courses

Marktforschung und Marketingentschei-dungen

6

Lecture + exercise

SoSe 21,

SoSe 22,
SoSe 23,
SoSe 24

None
Konsumentenver-halten 6 Lecture + exercise

WS 21/22 

WS 22/23

 None

Seminar zum Marketing-management

 

 

6

Seminar

WS 21/22,
WS 22/23,
WS 23/24

Successful partici-
pation in the lecture "Marktfor-
schung und Marketingent-scheidungen" and/or "Konsumenten-
verhalten".

 

- Courses in the bachelor program are taught in German. -

(Please click on the course title for further information.)

 

Requirements for writing a bachelor thesis at the Institute of Marketing:

  • successful participation in the lecture Marktforschung und Marketingentscheidungen and/or Konsumentenverhalten and in the seminar.

 

- subject to modifications -

 

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