Humboldt-Universität zu Berlin - School of Business and Economics

Master Program

Course offerings for master students

 

course

cre-dits

classifica-tion

semester

prerequisites

 

 

 

 

 

 

 

Mandatory Elective Courses

Marketing 

Management

6

lecture

SoSe 23,
SoSe 24

 

none

Advanced Marketing Modeling

6

lecture + exercise

SoSe 24

Successful partici-
pation in the course
"Econometric Methods" or "Applied Econometrics" requested.

 

Customer Analytics and Customer Insights 6 lecture + exercise

 WS 22/23

None
Marketing Seminar 6 seminar

WS 22/23,

WS 23/24

Must: Successful partici-
pation in the course
 
"Customer Analytics and Customer Insights" or "Advanced Marketing Modeling".

 

Requirement for writing a master thesis at the Institute of Marketing

  • (1) Successful participation in the marketing seminar and in the course " "Advanced Marketing Modeling" or "Customer Analytics and Customer Insights,

or 

  • (2) if you verifiable were not be able to take part in the marketing seminar because of a semester abroad, with a request in writing after the successful participation in "Advanced Marketing Modeling" and "Customer Analytics and Customer Insights".

 

- subject to modifications -

 

 

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