Master Program
Course offerings for master students
|
course |
cre-dits |
classifica-tion |
semester |
prerequisites |
Mandatory Elective Courses |
6 |
lecture |
SoSe 21, |
none |
|
6 |
lecture + exercise |
SoSe 21, SoSe 22, |
Successful partici-
|
||
Customer Analytics and Customer Insights | 6 | lecture + exercise |
WS 21/22, |
None | |
Marketing Seminar | 6 | seminar |
WS 21/22, WS 22/23, WS 23/24 |
Must: Successful partici-
|
Requirement for writing a master thesis at the Institute of Marketing
- (1) Successful participation in the marketing seminar and in the course " "Advanced Marketing Modeling" or "Customer Analytics and Customer Insights,
or
- (2) if you verifiable were not be able to take part in the marketing seminar because of a semester abroad, with a request in writing after the successful participation in "Advanced Marketing Modeling" and "Customer Analytics and Customer Insights".
- subject to modifications -