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Humboldt-Universität zu Berlin - School of Business and Economics

Master Program

Course offerings for master students

 

course

credits

classification

semester

prerequisites

 

 

 

 

 

 

 

Mandatory Elective Courses

Marketing 

Management

6

lecture

SS 20,
SS 21,
SS 23

none

Advanced Marketing Modeling

6

lecture + exercise

SS 22,
SS 24

Successful participation in the course
"Econometric Methods" or "Applied Econometrics" recommended.

 
Customer Analytics and Customer Insights  6 lecture + exercise

WS 19/20,
WS 20/21, WS 22/23,
WS 23/24

 None
Marketing Seminar 6 seminar

WS 19/20, 

WS 21/22,

WS 22/23,

WS 23/24

Must: Successful participation in the course "Customer Analytics and Customer Insights" or "Advanced Marketing Modeling".

 

Requirement for writing a master thesis at the Institute of Marketing

  • (1) Successful participation in the marketing seminar and in the course " "Advanced Marketing Modeling" or "Customer Analytics and Customer Insights,

or 

  • (2) if you verifiable were not be able to take part in the marketing seminar because of a semester abroad, with a request in writing after the successful participation in "Advanced Marketing Modeling" and "Customer Analytics and Customer Insights".

 

- subject to modifications -

 

 

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