Institute
The Institute for Entrepreneurial Studies and Innovation Management was founded in May of 2000 and is endowed by SAP AG. Professor Dr. Christian Schade is head of the institute.
The institute performs research and teaching in the fields of innovation generation and innovation marketing. A strong focus is placed on entrepreneurial behavior, i.e. decision making under risk in business venturing (market entry) and on management, planning, and marketing of innovations by (existing) enterprises.
The teaching and courses are designed to give students an academic understanding of entrepreneurship, the problems of the venture formation process, and the management and marketing of innovations.