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Humboldt-Universität zu Berlin -

Research

Fields of research of the Institute of Marketing
Prof. Dr. Daniel Klapper
  • Quantitative models for studying consumer choice behavior and strategic behavior of firms
  • Competition between firms, especially in the consumer goods industry
  • Advertising
  • Pricing
  • Digital Marketing
 

Prof. Dr. Lutz Hildebrandt

  • Marketing Mix Management
  • Methods of Marketing Research
  • International Marketing
  • Quantitative analysis of key success factors
 

 

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