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Humboldt-Universität zu Berlin -

Master Program

Course offerings for master students

 

course

credits

classification

semester

prerequisites

 

 

 

 

 

 

 

Mandatory Elective Courses

Marketing 

Management

6

lecture

SS 21

none

Advanced Marketing Modeling

6

lecture + exercise

SS 18, SS 19, SS 21

Successful participation in the course
"Econometric Methods" or "Applied Econometrics" recommended.

 

Customer Analytics and Customer Insights  6 lecture + exercise

WS 18/19, WS 19/20, WS 20/21

None
Marketing Seminar 6 seminar WS 18/19, WS 19/20, WS 20/21

Must: Successful participation in the course "Customer Analytics and Customer Insights" or "Advanced Marketing Modeling".

 

Requirement for writing a master thesis at the Institute of Marketing

  • successful participation in the marketing seminar or 
  • if you verifiable were not be able to take part in the marketing seminar because of a semester abroad, with a request in writing after the successful participation in "Advanced Marketing Modeling" and "Customer Analytics and Customer Insights".

 

- subject to modifications -

 

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