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Humboldt-Universität zu Berlin - School of Business and Economics

M. Sc. Narine Yegoryan

Foto
Name
M. Sc. Narine Yegoryan
Status
research assistant
Email
narine.yegoryan (at) wiwi.hu-berlin.de
Homepage
http://www.wiwi.hu-berlin.de/de/professuren/bwl/marketing/team-1/team/narine-yegoryan-m.sc

Doctoral student at Institute of Marketing, School of Business and Economics,

Humboldt University Berlin

 

Research Assistant at Institute of Marketing, School of Business and Economics,

Humboldt University Berlin (since 2014)

 

Prior Work Experience:

  • Student Assistant: Institute of Marketing, School of Business and Economics, Humboldt University Berlin, 2012 – 2014
  • Student Assistant: German Airport Performance (GAP) Project, Germany, 2011
  • Specialist in Commercial Department: TEKHNO FIT LLC, Armenia, 2009
  • Intern in the Department of Marketing and Communications: NASDAQ OMX Armenia, 2008-2009

 

Research Interests

Preference and Choice Formation, Consumer Behavior, Discrete Choice Modelling, Incorporation of Design in Demand Forecasting in Durable Goods Market

 

Higher Education

  • M.Sc. Economics and Management Science, Humboldt University Berlin, Germany

Master Thesis: “Competition Mapping of German Automobile Market”

  • M.Sc. Economics, Yerevan State University, Armenia

Master Thesis: “Competitive Analysis of Mobile Service Providers in Armenia”

  • B.Sc. Economics, Yerevan State University, Armenia

Bachelor Thesis: “Organizational Development Models”

 
Publications
 
Journals
 
Dowling, K., Guhl, D., Klapper, D., Spann, M., Stich, L., Yegoryan, N. (2019). Behavioral biases in marketing. Journal of the Academy of Marketing Science, forthcoming.
 
Yegoryan, N., Guhl, D., Klapper, D. (2019). Inferring Attribute Non-attendance using Eye Tracking in Choice-based Conjoint Analysis. Journal of Business Research, forthcoming.
 

Working Papers

Yegoryan, N., D. Guhl and D. Klapper (2015). Understanding the consequences of attribute non-attendance in discrete choice models.