Humboldt-Universität zu Berlin - Wirtschaftswissenschaftliche Fakultät

Dr. German Zenetti

Veröffentlichungen und Konferenzbeiträge

 

Klapper, D. and Zenetti, G. (2012). Combining Micro and Macro Data to Study Retailer Pricing in the Presence of State Dependence. Quantitative Marketing and Marketing Management, Marketing Models and Methods in Theory and Practice, Eds.: Diamantopoulos, A., Fritz, W. and Hildebrandt, L.,Wiesbaden: Springer Gabler Verlag, 379 - 400.

 

Zenetti, G., Bijmolt, T., Klapper, D. and Leeflang, P. (2011). Not to Click Through: The Benefits of Search Engine Advertising – Combination of Old and New Media. 33rd INFORMS Marketing Science Conference, Houston, Texas; 09.-11.06.2011

 

Klapper, D. and Zenetti, G. (2011). The Impact of Intermediate Advertising Effects on Effectiveness and Profit .3rd Workshop zum Thema "Marketing Metrics, Risk and Performance Modelling", Berlin; 06.05.2011.

 

Klapper, D. and Zenetti, G. (2010). The Impact of Perceived Advertising Quality on Advertising Effectiveness. 4th German-French-Austrian Conference on Marketing, Vienna, Austria; 16.-18.09.2010.

 

Zenetti, G. and Daniel Klapper, D. (2010). The Impact of Quantity and Perceived Quality of Different Advertising Media on Demand. 32nd INFORMS Marketing Science Conference, Köln; 16.-19.06.2010.