Master Program
Course offerings for master students
|
course |
cre-dits |
classifica-tion |
semester |
prerequisites |
Mandatory Elective Courses |
6 |
Lecture |
SoSe 23
|
None |
|
6 |
Lecture + exercise |
SoSe 24 |
Successful partici-
|
||
Customer Analytics and Customer Insights | 6 | Lecture + exercise |
WS 22/23 |
None | |
Marketing Seminar | 6 | Seminar |
WS 22/23, WS 23/24 |
Must: Successful partici-
|
|
|
Einführung in das wissenschaftliche Arbeiten/Introduc-tion to scientific work (BA/MA), (deutsch/englisch)
|
Self-study |
Every semester |
Offered to students who are writing a seminar paper or thesis at the Institute of Marketing in the respective semester. |
Requirement for writing a master thesis at the Institute of Marketing
- (1) Successful participation in the marketing seminar and in the course " "Advanced Marketing Modeling" or "Customer Analytics and Customer Insights,
or
- (2) if you verifiable were not be able to take part in the marketing seminar because of a semester abroad, with a request in writing after the successful participation in "Advanced Marketing Modeling" and "Customer Analytics and Customer Insights".
- subject to modifications -