Humboldt-Universität zu Berlin - School of Business and Economics

Master Program

Course offerings for master students

 

course

cre-dits

classifica-tion

semester

prerequisites

 

 

 

 

 

 

 

Mandatory Elective Courses

Marketing 

Management

6

Lecture

SoSe 23

 

None

Advanced Marketing Modeling

6

Lecture + exercise

SoSe 24

Successful partici-
pation in the course
"Econometric Methods" or "Applied Econometrics" requested.

 
Customer Analytics and Customer Insights 6 Lecture + exercise

 WS 22/23

 None
Marketing Seminar 6 Seminar

WS 22/23,

WS 23/24

Must: Successful partici-
pation in the course 
"Customer Analytics and Customer Insights" or "Advanced Marketing Modeling".

 

 

 Einführung in das wissenschaftliche Arbeiten/Introduc-tion to scientific work (BA/MA), (deutsch/englisch)

 

   Self-study

Every semester

Offered to students who are writing a seminar paper or thesis at the Institute of Marketing in the respective semester.

Requirement for writing a master thesis at the Institute of Marketing

  • (1) Successful participation in the marketing seminar and in the course " "Advanced Marketing Modeling" or "Customer Analytics and Customer Insights,

or 

  • (2) if you verifiable were not be able to take part in the marketing seminar because of a semester abroad, with a request in writing after the successful participation in "Advanced Marketing Modeling" and "Customer Analytics and Customer Insights".

 

- subject to modifications -

 

 

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