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Humboldt-Universität zu Berlin - School of Business and Economics

Bachelor Program

Course offerings for bachelor students

 

Course

Credits

Classification

 Semester 

Prerequisites

Mandatory Courses

Marketing und E-Business

6

Lecture + exercise

WS 21/22,
WS 22/23,
WS 23/24

None

Mandatory Elective Courses

Marktforschung und Marketingentscheidungen

6

Lecture + exercise

SS 21,

SS 22,
SS 23,
SS 24

None

Konsumentenverhalten 6 Lecture + exercise WS 21/22 None

Seminar zum Marketing-management

 

 

6

Seminar

WS 21/22,
WS 22/23,
WS 23/24

Successful participation in the lecture "Marktforschung und Marketingentscheidungen" and/or "Konsumentenverhalten".

 

- Courses in the bachelor program are taught in German. -

(Please click on the course title for further information.)

 

Requirements for writing a bachelor thesis at the Institute of Marketing:

  • successful participation in the lecture Marktforschung und Marketingentscheidungen and/or Konsumentenverhalten and in the seminar.

 

- subject to modifications -

 

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